Social media and its effects in today's marketing
For decades, businesses relied heavily on traditional marketing methods such as television ads, newspaper spreads, billboards, and radio promotions. These channels allowed companies to reach audiences, but they often came with high costs and limited targeting capabilities. However, with the rise of social media marketing for business dramatically changed. Platforms like Facebook, Instagram, TikTok, and LinkedIn have created new opportunities for businesses to connect directly with consumers in a way that is both cost-effective and measurable. Instead of simply broadcasting a message, companies can now interact with their audiences in real time, building relationships rather than just pushing products. This shift has forced businesses to rethink their strategies, often reallocating budgets from traditional media to digital campaigns, as they recognize the unmatched reach and precision of social platforms. One of the most significant effects social media has had on marketing ...